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INTEGRITY  •  ACCOUNTABILITY  •  CREDIBILITY

Like this winning rowing team, organizations need clear decisions that set the course and align everyone in a full effort. When a rowing team pulls together in a powerful rhythm, the boat has “swing.” This palpable force lifts the boat in the water, reduces friction, and the boat surges forward. 


Key decisions are the means by which an organization navigates through the changing environment, shifting direction when necessary to fulfill its mission and reach the shared vision. When they are well-made with integrity, accountability, and credibility they lift the organization to surge forward as people pull together.

Key decisions:

Make Hard Choices 

Set Strategic Direction

Deploy Limited Resources

When key decisions align with important values and principles, they convey a leader’s alignment with what is right and good. Leaders with courage and conviction can use every key decision to:

• Demonstrate integrity and accountability
• Earn trust
• Build an ethical reputation
• Strengthen confidence in the leader and in the organization
• Increase the organization’s capacity to adapt

Services to Improve Your Organization’s Key Decisions

Consulting sourced from deep experience working with thousands of leaders, board members and managers in the US and worldwide to make better decisions. See my book, A Field Guide to Good Decisions: Values in Action.

Consulting sourced from deep experience working with thousands of leaders, board members and managers in the US and worldwide to make better decisions. See my book, A Field Guide to Good Decisions: Values in Action.

Facilitating a leadership team or board through a critical decision process and building wise consensus for a decision that moves the organization upward.

Facilitating a leadership team or board through a critical decision process and building wise consensus for a decision that moves the organization upward.

Live and virtual trainings that strengthen an organization’s ethical culture with a seven step process to make key decisions with integrity, accountability, and credibility.

Live and virtual trainings that strengthen an organization’s ethical culture with a seven step process to make key decisions with integrity, accountability, and credibility.

Integratingdecision-making process into the organization’s design to successfully scale an individual organization or merge separate organizations into a common culture.

Integratingdecision-making process into the organization’s design to successfully scale an individual organization or merge separate organizations into a common culture.

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The challenge of organizational change is ongoing. For the past 15 years, Mark Bennett has worked with us to improve the Values in Action approach to serve as our ‘gold standard’ for decision making within our organization.

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S. K. and S. H.
Senior Vice Presidents for major healthcare organization

Copyright 2020, Uniting By Design